Can Lawyers Buy Leads Online? Guide + Facts To Consider

September 9, 2022

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can lawyers buy leads

In the legal industry, generating leads is essential for success. There are various ways to generate leads, including networking, referrals, and online lead generation. Can lawyers buy leads online? The answer is yes – but there are a few things to consider before purchasing.

Third-party lead generation companies sell leads to lawyers. Online marketing efforts, such as pay-per-click advertising and SEO, generate these leads. The leads are then sold to multiple lawyers, resulting in competition for the lead.

When considering purchasing leads, it’s essential to research the quality of the leads. Make sure to ask about the process used to generate the lead, how recent the lead is, and whether or not the person who filled out the form requested more information about your specific practice area.

It’s also important to consider your budget when purchasing leads. Leads can be expensive, and the cost per lead can vary depending on the quality of the lead. Make sure to compare prices between different companies before making a purchase.

Purchasing leads can be a great way to generate new business, but it’s essential to do your research and understand the process before making a purchase. By considering these factors, you can be sure to purchase high-quality leads that will help you grow your law firm.

So if you’re wondering, “can lawyers buy leads for their firm to stay on top? The answer is a sounding yes.

What Should Lawyers Know Before Buying Leads?

The legal industry is careful when spending money on marketing and advertising. That’s why many lawyers are skeptical about buying leads online. You should ask yourself first, where can lawyers buy leads?

However, with proper research and understanding of lead generation, lawyers can succeed in purchasing leads.

can lawyers buy leads
Why the legal industry is careful when buying leads for their firms.

Here are a few things that lawyers should know before they buy leads:

  • What type of lead is the best fit for their law firm?

Leads vary from general personal injury leads to more specific leads, like car accidents or slips and falls. Lawyers must understand what type of lead best fits their law firm.

  • What is the quality of the lead?

When considering purchasing a lead, lawyers should always consider the quality of the lead. A good quality lead includes detailed information about potential clients and their cases. There are several places where can lawyers buy leads that are beneficial for their firm.

As long as it converts and meets their practice, these leads are considered high-quality.

  • How much should they expect to pay per lead?

The price of a lead depends on several factors, including the lead type, the lead’s quality, and competition in the market. Lawyers should be prepared to pay anywhere from $20 to $200 per lead.

  • What is the return on investment for buying leads?

When you have a particular budget for marketing and advertising, it’s essential to understand the return on investment for any purchased leads. Buying leads is an investment, so lawyers should ensure they are getting a good return on their investment.

  • What should they do with the leads once they have them?

After purchasing leads, lawyers must have a plan for what to do with the leads. They should reach out to potential clients as soon as possible and try to set up a consultation.

When and where can lawyers buy leads should be a careful consideration to ensure the leads are fresh and updated.

  • How much should they budget for lead purchases?

Lawyers should budget a certain amount of money each month for lead purchases. They should also consider the cost per lead and the return on investment when deciding how many leads to purchase.

  • What is the difference between buying leads and generating them organically?

When lawyers generate leads, it’s through organic methods, such as SEO or content marketing. Buying leads is a paid method of acquiring clients. The main difference is that buying leads is a quicker way to get results while generating leads organically takes more time but is usually more affordable.

Understanding where can lawyers buy leads can help an organization make an informed decision. This is significant if it will affect your business growth and target audience.

  • What are the benefits and risks associated with buying leads?

There are both benefits and risks associated with buying leads. The main advantage is that it’s a quick way to get results. The main risk is that not all leads are high-quality, and some may be a waste of money.

Understanding these factors of how can lawyers buy leads will help them make an informed decision when it comes to their marketing budget.

If you’re a lawyer considering buying leads, be sure to do your research and understand the process before making any decisions. Purchasing leads can be a great way to grow your law firm, but only if done correctly.

can lawyers buy leads
A lawyer carefully examines the case from a legal lead source.

Case referral or Legal Lead: What’s The Difference?

If you heard the terms “case referral” or “legal lead” and assumed they were the same, you’re not alone. Both terms are commonly used interchangeably in the legal industry, but there is a big difference between the two.

A case referral occurs when an individual or organization proactively contacts a law firm to refer a case. The person making the referral may be a friend, family member, colleague, or even another lawyer. Case referrals can also come from online sources like Avvo or FindLaw.

On the other hand, a legal lead is generated when an individual takes action to actively seek out an attorney’s services – usually by filling out an online form or calling a law firm directly. Legal leads are typically sold by marketing companies and are a popular way for law firms to grow their business.

Can Lawyers Buy Leads Online? Guide + Facts To Consider
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Which is Better – Case Referrals or Legal Leads?

While case referrals can be great, they often come with a few caveats. For example, the person making the referral may not have all the facts of the case or may not be aware of the applicable laws. This can lead to cases that are either not viable or are much more difficult (and expensive) to win than anticipated.

Additionally, case referrals tend to be one-off events. Once a law firm has successfully represented a client referred by someone, there’s no guarantee that that same person will refer to additional cases in the future.

Case referral leads:

  • It may not contain all facts and information
  • The person making the referral may not be aware of all applicable laws
  • Can be one-off events (not guaranteed to happen again)
  • It may be more difficult (and expensive) to win than anticipated

Legal leads, on the other hand, provide a consistent source of high-quality cases. When you buy legal leads, you can be confident that the individuals who have contacted you are interested in your services and are qualified to work with your firm. Additionally, many legal lead providers offer a money-back guarantee if any leads you purchase are flawed.

So you need to find these providers for your legal team. Where can lawyers buy leads online is important as handling, planning, and assisting potential clients.

Legal leads:

  • A consistent source of high-quality cases
  • The individuals who have contacted you are interested in your services and are qualified to work with your firm
  • Many legal lead providers offer a money-back guarantee if any of the leads you purchase are bad.

If you’re looking for a reliable way to grow your law firm’s caseload, buying legal leads is the way to go. Just do your research and only work with reputable lead providers.

can lawyers buy leads
Looking for ways to increase ROI through quality leads for law firms.

Where Can Lawyers Buy Leads?

Where can lawyers buy leads varies with several options to choose from. There are many ways to buy leads, but not all options are created equal. Here are a few places where lawyers can look into buying leads:

  • Online directories
  • Pay-per-click advertising
  • Social media platforms
  • Word of mouth referrals

To make an informed decision on where to buy leads, consider the following factors:

  • The quality of the lead source
  • How much control do you have over the process
  • Your budget for lead acquisition

Once you’ve considered these factors, you’ll be better positioned to choose the right option for your law firm. If you’re unsure where to start, contact a legal marketing professional for help. They will be able to guide you to the best lead sources for your firm.

What To Look For When Buying Leads?

High-quality leads will always result in a higher ROI for your law firm. When looking to buy leads, consider the following factors:

The source of the lead: You want to make sure that the leads you’re buying are coming from a reputable source. There are a lot of companies out there that generate leads through illegal or unethical means, so it’s essential to do your research and only work with companies with a good reputation.

ETN America is a reputable source for leads, and we use the Ping Post Platform to sell our leads. This platform ensures we can sell our leads to the highest bidder in an auction. We only hand over qualified leads who have undergone a rigorous lead qualification process. This makes us an effective source of high-quality leads.

If you’re looking to buy leads, consider ETN America, a reputable source for high-quality leads. You can be sure that our leads will result in a higher ROI for your law firm. 

Contact us today to learn more about our services.

The quality of the lead: Not all leads are created equal. Some leads will be more qualified, making them more likely to convert into paying clients. Consider demographics, location, and case type when evaluating leads to ensure you’re getting high-quality prospects.

The price: You’ll need to consider your budget when buying leads. But it’s important to remember that you get what you pay for. If you’re only looking at the bottom line, you may end up with many low-quality leads that don’t convert into clients.

These are just a few things to remember when buying leads for your law firm. By taking the time to find high-quality leads, you’ll be much more likely to see a good return on your investment.

When evaluating potential lead sources, always consider the quality of the leads they provide. High-quality leads will result in a higher ROI for your law firm than lower-quality ones. Reputable companies like ETN America use the Ping Post Platform to sell their leads, guaranteeing you’re getting the highest quality prospects.

can lawyers buy leads
High quality leads can increase your business stability and authority.

Are FREE Leads Worth It?

You may have heard about free leads for lawyers before. While it may sound too good to be true, some companies offer leads for free. However, you should consider the quality of these leads before you decide to use them.

The main problem with free leads is that they are not always accurate. This means that you could end up wasting a lot of time pursuing leads that are not interested in your services. Additionally, free leads tend to be less targeted than paid ones. You will likely have to sift through irrelevant information before finding something useful.

Free leads can be worth pursuing if you are willing to do the extra work required to filter them correctly. However, legal entities should know where can lawyers buy leads that offer a higher success rate.

Paid Leads For Lawyers – How To Buy Them?

When it comes to paid leads, there are a few different ways that lawyers can buy them. The most common method is to purchase leads from a lead generation company. Many companies specialize in generating leads for lawyers and other businesses.

Another way to buy paid leads is to use a pay-per-click (PPC) advertising platform such as Google Ads. This method will only pay when someone clicks on your ad. This makes it a cost-effective way to generate leads, but it can be challenging to track your results.

Finally, some lawyers may purchase leads through social media platforms like LinkedIn. This can be a great way to connect with potential clients, but it is essential to remember that not all social media users are interested in legal services.

can lawyers buy leads
Lawyers should also invest in lead generation to find a suitable market for their profession.

Pros And Cons Of Buying Leads From Third Parties

It makes a world of difference in knowing where lawyers can buy leads online and what to look for in a quality lead generation service.


  • You don’t have to spend time generating leads yourself
  • You can buy as many or as few leads as you need
  • Leads can be pre-screened, so you know you’re getting qualified leads
  • You can get leads in almost any geographic area


  • There’s no guarantee that the leads you purchase will convert to clients
  • You have no control over how the leads are generated
  • The quality of leads can vary greatly from one service to another
  • Buying leads can be expensive, so it’s important to do your homework before selecting a lead generation service.

The bottom line is that there are both pros and cons to buying leads from third parties. It’s essential to weigh all the factors before deciding if purchasing leads is suitable for your law firm. If you choose to buy leads, select a reputable lead generation service with a money-back guarantee to ensure you’re getting quality leads.

Final Words

Leads are the lifeblood of any successful law firm. Without leads, there can be no clients, and without clients, your law firm may hit hard times. Understanding where can lawyers buy leads and the process behind it is crucial for any law firm that wants to stay afloat in today’s competitive legal market.

There are several reputable lead generation services out there that can provide your law firm with quality leads. Be sure to do your research before selecting a lead generation service, and always look for a money-back guarantee so you can be sure you’re getting quality leads. 

If you have any questions about where can lawyers buy leads or the process, feel free to contact us, and we’ll be happy to help.